The Apprentice and Traineeship Company backs netball

The Apprentice and Traineeship Company is increasingly championing women’s sport in the local community, with the South West Academy of Sport’s netball talents among those set to benefit.

The not-for-profit group training and labour hire company has announced it will sponsor the SWAS netball program, along with the South West Netball Football League.

While the ATC has been a long-term sponsor of SWAS, it is the first time ATC has come on board to specifically sponsor one of the academy’s high performance talent development programs.

ATC chief executive officer Stan Liaros said the company was proud to support community sport, including through its 12-year association with the academy.

“We believe in sport – both junior and senior sport,” Mr Liaros said.

“There are a lot of sponsors which support men’s sporting organisations and competitions.

“At The Apprentice and Traineeship Company, we employ both male and females. And we like to support community organisations. So, we saw a need for supporting netball in the region.

Liaros said SWAS provided aspiring athletes with the support to develop to the best of their abilities and reach elite representative levels.

“I just like the fact that SWAS is unique for the region. It helps families, it helps athletes stay in the region – but in particular it also promotes self-achievement. It assists people to reach their goals but with significant input – I like that.”

SWAS chief executive officer Bernice Butlion said the academy valued the continued support received by ATC.

“It’s very encouraging that even during the challenging times brought about by COVID-19, ATC is not only continuing to support SWAS, but they have increased their sponsorship,” Butlion said.

“ATC is now both a gold sponsor of SWAS overall as well as a sponsor of the SWAS netball program.

“ATC and SWAS are a great fit – they are both dedicated to opening up opportunities for the region’s younger residents through skills development.”

Butlion praised ATC for its overall commitment to supporting sport in the region, including netball.

“It’s fantastic to see ATC supporting the game at various levels of development and competition in the South West,” Butlion said.